To utilize genetics to illuminate the fascinating heritage of the Jewish people over the last 3,000 years and for each participant find his or her place in it. Participants in the Jewish Heritage Project indicating evident Jewish ancestry are automatically enrolled in our partner Avotaynu DNA Project, and automatically receive a FREE subscription to our Avotaynu Online Weekly Digest which includes articles on Jewish DNA studies as well as other subjects of interest to Jewish family historians and genealogists. Participants in the Avotaynu Project are free to opt out of the our DNA project and Avotaynu Online subscription at any time.